The new roles you need. And the ones that need to evolve.
GTM used to run on clear roles, tidy responsibilities, and discrete handoffs. That world is gone. We've moved into one where anyone on the revenue team can do virtually anything, and the real question is whether they should.
Should your marketing team still be spending hours researching and writing one-pagers on their own? Who designs when Claude designs? Who owns the website in a vibe-coding world? Whose LLMs are properly trained, and whose are not?
The answer isn't a bigger team. It's a different one. New roles like the GTM Strategist and the GTM Engineer are reshaping the revenue org, while legacy roles are evolving faster than most playbooks can keep up with.
In this session with Casey Foss from Penta Group, we get specific. The new roles that belong on a modern revenue team, how legacy roles are being reshaped, and the messy handoffs now blurring the lines between everyone who touches pipeline.
